Google 2023 Helpful Content Update Guide


Navigating Google’s September 2023 Helpful Content Update: What You Need to Know

In the ever-evolving world of SEO and digital marketing, staying abreast of search engine algorithm updates is crucial to maintaining your online visibility. One such update that has sent ripples through the digital landscape is Google’s September 2023 Helpful Content Update. This algorithm shift, following the first release in December 2022, aims to reward content that prioritizes human value over search engine rankings. In this comprehensive guide, we’ll delve into what’s new in the September 2023 Helpful Content Update and provide actionable steps to keep your website in good standing with Google.

What’s New in the September 2023 Helpful Content Update?

Relaxed Guidance on AI-generated Content

In the past, Google emphasized its preference for content created by humans. However, with the September 2023 update, Google is now open to considering AI-generated content that genuinely provides value and information. This signals a shift towards recognizing the advancements in AI technology for content creation.

Crackdown on Third-party Content

Google is taking a stricter stance on websites that rely heavily on third-party content to manipulate search rankings. If your website utilizes third-party content, it’s paramount that this content is not only high-quality but also relevant to your target audience. Merely incorporating third-party content for the sake of keywords or rankings could have adverse effects.

A Stern Eye on Fake Freshness

Google is cracking down on websites that attempt to deceive users by manipulating content dates to appear fresher than they are. If you’re updating content dates, ensure that you are also enhancing the content itself. Freshness should go beyond the date; it should reflect the actual relevance and accuracy of the content.

Better Guidance for Self-assessment of Content Helpfulness

Google is now providing website owners with clear guidelines for self-assessing the helpfulness of their content. To ensure your content aligns with Google’s criteria, ask yourself the following questions:

Does the content answer a specific question?
Does the content provide genuinely helpful information?
Is the content presented in a clear and concise manner?
Is the content directly relevant to your target audience?

What You Need to Do

Now that we’ve covered what’s new in the September 2023 Helpful Content Update, let’s explore actionable steps to safeguard your website’s ranking and visibility:

Review Your Content

Start by thoroughly reviewing your existing content. Weed out any pieces that don’t serve a clear purpose or lack helpful information. Update or remove such content to maintain your website’s credibility.

Avoid Overreliance on Third-party Content

If your website incorporates third-party content, ensure that it’s not just there for the sake of keywords or rankings. It should genuinely enhance your users’ experience, providing valuable insights or context.

Authentic Freshness Matters

While keeping content fresh is essential, authenticity should be your priority. Instead of merely updating the date, invest in substantial improvements to the content itself, ensuring it remains relevant and valuable to your audience.

Self-assessment of Content

Utilize Google’s guidance to assess the helpfulness of your content objectively. Regularly ask yourself the questions listed above to ensure your content aligns with Google’s criteria.

Additional Tips for Creating Helpful Content

To go above and beyond in creating content that resonates with your audience and complies with Google’s standards, consider these additional tips:

Focus on Your Audience

Always put your audience first. Understand their needs, pain points, and questions. Craft content that addresses these aspects comprehensively.

Clarity is Key

Avoid using jargon or technical terms that might alienate your audience. Write in a clear, concise manner that anyone can understand.

Embrace Originality

Strive for originality in your content. Refrain from copying content from other sources, and instead, offer unique insights, perspectives, or solutions.

Proofread and Edit

Before hitting the publish button, thoroughly proofread your content to eliminate any grammar or spelling errors. Polished content enhances credibility.


The September 2023 Helpful Content Update is a significant development in Google’s algorithm, highlighting the search engine’s commitment to rewarding content that genuinely serves users. By staying informed and implementing the strategies outlined in this guide, you can not only safeguard your website’s performance but also create content that resonates with your target audience. Remember, in the digital landscape, the user always comes first, and Google’s algorithm updates are a testament to that principle.

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